Data Isn't Scarce in Africa.

You were not looking in the right place until now!

Welcome to Maverick Research, where we shatter the myth of data scarcity in Africa.

Spoiler alert: There's no shortage of retail and consumer data here—just a shortage of people brave enough to dig deep enough. That’s where we come in.

Our Solutions

Evidence-based decision making is essential to business growth.

Our AI-enabled platform is redefining market research in Africa to provide unparalleled growth data to our partners.

Custom Research

We take your business problems, mix them with our data obsession, and create solutions that make sense. It’s not magic—it’s Maverick.

Meet our self-service platform, your one-stop shop for curated African business data. Retail insights from 60 FMCG segments, macroeconomic trends from 52 countries, and the clarity to see your next move.

Retail Measurement

We track over 60 FMCG segments and 15,000 SKUs every month. Yes, you read that right—monthly. From staple foods to snacks, beverages to personal care, we’ve got it covered.