Tradely

Retail Audit

Know Your Market, Grow Your Share

With our expansive footprint in 6 markets, we measure traditional trade performance of products across 26 categories to provide granular insights into retail performance.

Our 100% tech-enabled platform, expansive market coverage and deep understanding of Africa’s retail environment allows us to transform raw data into actionable insights.




Insights to Impact

Leading brands in Africa that use our retail audit data to drive sales

Our market-leading platform is built on 4 core tenets

  • Expansive digital data collection



  • Advanced AI-supported quality control

  • Unparalleled market experience



  • On-time reporting

We have retail audit data in these markets...
  • Cameroon
  • Congo
  • Cote d’Ivoire
  • Gabon
  • Ghana
  • Senegal

Cameroon

Congo

Cote d’Ivoire

Gabon

Ghana

Senegal


  • Cameroon



  • Congo



  • Cote d’Ivoire



  • Gabon



  • Ghana



  • Senegal

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... and in these categories

  • Bottled Water


  • Cheese


  • Chocolate Bars


  • Coffee


  • Deodorant


  • Edible Oil


  • Edible Spread

  • Energy Drink


  • Flavoured RTD


  • Food Seasoning


  • Fruit Juice


  • Hand & Body Cream


  • Home & House Care


  • Infant Nutrition

  • Laundry Detergent


  • Milk


  • Noodles


  • Pasta


  • Powdered Beverage


  • Soft Drinks


  • Spirits

  • Tea


  • Toilet Soap


  • Tomato Paste


  • Toothbrush


  • Toothpaste

  • Bottled Water


  • Cheese


  • Chocolate Bars


  • Coffee


  • Deodorant


  • Edible Oil


  • Edible Spread


  • Energy Drink


  • Flavoured RTD

  • Food Seasoning


  • Fruit Juice


  • Hand & Body Cream


  • Home & House Care


  • Infant Nutrition


  • Laundry Detergent


  • Milk


  • Noodles


  • Pasta

  • Powdered Beverage


  • Soft Drinks


  • Spirits


  • Tea


  • Toilet Soap


  • Tomato Paste


  • Toothbrush


  • Toothpaste

  • Bottled Water


  • Cheese


  • Chocolate Bars


  • Coffee


  • Deodorant


  • Edible Oil


  • Edible Spread


  • Energy Drink


  • Flavoured RTD


  • Food Seasoning


  • Fruit Juice


  • Hand & Body Cream


  • Home & House Care

  • Infant Nutrition


  • Laundry Detergent


  • Milk


  • Noodles


  • Pasta


  • Powdered Beverage


  • Soft Drinks


  • Spirits


  • Tea


  • Toilet Soap


  • Tomato Paste


  • Toothbrush


  • Toothpaste
Join the mailing list for our Monthly Retail Observation Report

This report provides information on new developments (new products and promotions, updated prices and packaging, new advertisement material) that have been observed in the field to provide insight into retail activity in the listed markets.

It covers:

  • Competitive activities and innovations by brands
  • Retailers’ sentiments and activities
  • New consumer products
  • Macro and micro-economic trends affecting retail activity